RA. SoftCinematic web, app and AI products.
Six modules the studio ships end-to-end.
Each module is a real product surface RA. Soft designs and engineers. Cards below carry what we build, who it's for, and what you receive.
Six phases, six concrete artifacts.
A repeatable pipeline from brief to live product. Each phase ends with something specific you can hold — a document, a prototype URL, a production build, a release.
Signal Mapping
Goal mapping, audience read, technical scoping. Strategy before pixels.
Scope map and architecture sketch
Direction System
Visual direction, motion language, interface system. AI-assisted exploration to compress iteration cycles.
Interface direction in Figma + a working composition page
Prototype Build
Engineering on Next.js, React, TypeScript and modern tooling. The product takes shape on a real stack, not in a slide deck.
Working prototype on a private staging URL
Production Hardening
User flows, accessibility audit, real-device QA, performance budgets. Issues get caught before launch, not after.
Production-ready build, smoke-tested on agreed devices
Launch Control
Production deploy, monitoring, observability. Vercel-grade delivery with secret hygiene and rollback paths.
Live deployment, monitoring dashboards, release notes
Iteration Loop
Analytics-driven refinement, post-launch fixes, refresh cycles. The second release improves on the first one's data.
Improvement backlog scoped against real usage signals
Services built for modern companies.
RA. Soft designs and ships digital surfaces that help companies look serious, sell better and operate faster. Four service packages cover most of the work we take on.
Adjacent or hybrid work is taken on by arrangement. Active client engagements and shipped private work are shared under NDA on request — RA. Soft does not publish client logos or case studies without written permission.Send a project briefand we’ll reply within one business day.
How the work is built — and what that gets you.
A pragmatic toolkit, listed against the benefit each choice delivers. If you'll be forwarding this to your engineer, every row also lists the specific risk it reduces.
Next.js · Vercel edge · global CDN
- Why
- Pages render at the edge, close to the visitor, and load in well under two seconds.
- Risk reduced
- Slow sites that lose conversions before the first scroll.
- You get
- Visitors don't wait. Your team gets faster previews on every change.
TypeScript · design tokens · clear boundaries
- Why
- Type-safe code with shared tokens for colour, spacing and motion.
- Risk reduced
- One-off CSS and untyped helpers that grow expensive to refactor.
- You get
- A different engineer can pick up the codebase in months, not quarters.
Server actions · serverless runtime · clean APIs
- Why
- Each feature lives on its own runtime path. Traffic spikes scale automatically.
- Risk reduced
- Bespoke infrastructure that needs a full-time operator to keep alive.
- You get
- The product can grow without a re-platform every twelve months.
Secrets in dashboards · signed commits · audit history
- Why
- Secrets live in platform dashboards, never in the repo. Every commit has an attributable author.
- Risk reduced
- API keys leaking via committed files; opaque commit authorship.
- You get
- An audit trail a CTO can sign off on.
Speed Insights · Lighthouse budgets · accessibility audits
- Why
- Performance and accessibility are part of the build, not a post-launch surprise.
- Risk reduced
- Polished demos that degrade silently after launch.
- You get
- Regressions caught before they reach the visitor.
AI-assisted engineering with human review
- Why
- LLM tooling speeds up the build, but every change passes a human review.
- Risk reduced
- Untracked AI changes shipping straight into production.
- You get
- Faster iteration without giving up reviewability or taste.
A serious studio — not a freelance gig, not an enterprise vendor.
A small London-registered studio that ships at flagship quality. The structure that makes that possible is documented below, not hidden.
Founder-led execution
You speak with the people designing and building. No account managers, no relay race between scoping and shipping.
Design and engineering on one loop
Brand direction, interface, motion and code share the same review. End-to-end ownership, single point of accountability.
Fast working prototypes
Idea to a real, deployed prototype in days — not weeks of decks. AI-assisted iteration without giving up taste or control.
Production-focused delivery
Shipping is the deliverable. Performance budgets, accessibility audits, observability and rollback paths come included.
No bloated agency process
No retainer-padding, no decks-as-deliverables, no agency-grade markup on engineering hours. The work is the work.
UK-registered, remote-first
RA. Soft LTD is a UK-registered company at 71-75 Shelton Street, Covent Garden, London. Remote-first delivery for UK and international clients. Invoicing, contracts and IP under a real legal entity.
Send a project brief.
Tell us what you want to build. We'll turn the brief into a clear digital product plan — interface concept, technical scope, launch path — and reply within one business day.